The fact that you now have a sub-$80 e-reader seems to be getting overlooked in today's news... in some ways I think that's really the innovative part here, and

The fact that you now have a sub-$80 e-reader seems to be getting overlooked in today's news... in some ways I think that's really the innovative part here, and what will drive a lot of high margin ebook sales for Amazon in the next few years.