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The marketing crack is 100% fair but explainable. Sometimes the only way to justify our existence as marketers is to completely mystify the higher-ups with dat

by bayleo 18y ago

The marketing crack is 100% fair but explainable. Sometimes the only way to justify our existence as marketers is to completely mystify the higher-ups with data-storms.

sanj 18y ago
Wouldn't it be safer to demonstrate results?
- bayleo 18y ago
  Only when there are good results to generate. Even then better to overload with information so that it won't look completely different from when we need to present poor results in the same manner.