Products aren't priced based on value, but on the maximum a customer will pay. A free market identifies the value of a product through competition between diffe

Products aren't priced based on value, but on the maximum a customer will pay. A free market identifies the value of a product through competition between different sellers of the product. Tinder is entitled to charge as much as they want to whoever they want as long as they're not discriminating against a protected class. The free market resolution requires competition, though. There might be a reasonable case to be made that products that don't have comparable competition can't be priced in a way that exploits different customers by charging more for receiving the same service or good? I don't think there's anything comparable to tinder that found be considered legitimate competition- match.com, Madison, adult friend finder, etc are operating in very different markets with very different tools and expectations.