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Yes, it does take into account text that is hidden from view. This used to be (still is in some places) a deceptive tactic to rank a page higher in the search r
by cooperadymas 15y ago
Yes, it does take into account text that is hidden from view. This used to be (still is in some places) a deceptive tactic to rank a page higher in the search results. You could hide a massive block of keywords out of site of your visitor, or hide links to sites that you want ranking higher. Alternatively, more malicious people would (and still do) hack into a website in order to hide links in this same manner. The website owner isn't likely to notice them if they aren't visible on a page.
Google is pretty good at figuring out what is there for legitimate reasons versus spam.