A. The activation limit in BioShock was already removed, and Ken Levine has said that once sales aren't a concern anymore, they'll (2K Games) will remove the on

A. The activation limit in BioShock was already removed, and Ken Levine has said that once sales aren't a concern anymore, they'll (2K Games) will remove the online activation as well. So DRM isn't a huge issue here B. It's not published by EA, but rather 2K Games. Which is owned by Take Two, not EA (which hasn't managed to acquire Take Two yet).