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Start low and raise them gradually. Grandfather existing customers at the price they had when they signed up. If you need to cut prices, cut them for existing c
by damoncali 15y ago
Start low and raise them gradually. Grandfather existing customers at the price they had when they signed up. If you need to cut prices, cut them for existing customers and new customers. It's really not that big a deal unless you're out of the startup phase.
- Lost_BiomedE 15y agoAgree 100%. I did this with a consumable online retail product. It works well. Not only do you find the right price-point, but it gives you a solid base revenue from loyal customers to finance overhead and test marketing.