It's discussed in the article, but I would recommend reading "Don't Roll the Dice" which is a free e-book on software pricing by Neil Davidson: http://www.neild

It's discussed in the article, but I would recommend reading "Don't Roll the Dice" which is a free e-book on software pricing by Neil Davidson: http://www.neildavidson.com/dontjustrollthedice.html http://www.neildavidson.com/dontjustrollthedice.html (Neil is CEO of Red Gate Software and co-founded the Business of Software conference.)