Sense of humor? 1) humor? it's subjective 2) you better be spot on because humor can easily be misinterpreted. 3) along the same lines, it's likely not every

Sense of humor? 1) humor? it's subjective 2) you better be spot on because humor can easily be misinterpreted. 3) along the same lines, it's likely not everyone reading will be of the same native language and/or culture. Humor will likely marginalize them. 4) Frank Luntz "Words That Work". Chapter 1 is comms evergreen gold. https://www.amazon.com/Words-That-Work-What-People/dp/1401309291 https://www.amazon.com/Words-That-Work-What-People/dp/140130...