People really need to be educated on how this stuff works. You don't need to be tech savvy to understand that this data has some value to Facebook (maybe you ha

People really need to be educated on how this stuff works. You don't need to be tech savvy to understand that this data has some value to Facebook (maybe you have to be business savvy, or marketing savvy, etc...). Once you figure that out, it makes perfect sense that they'll keep this data around forever. Then, once you figure that out, it should be no surprise that this info can be "found" again, whether through Europe V Facebook or Timeline, etc. Maybe Facebook (or GMail) could or should be more transparent about this, but in all honesty, I don't know if that will change anyone behavior...