4 ms·
When Google released Instant Preview they claimed it increases click through rates to a website. This makes me think a good number of customers do want it. Edi
by cooperadymas 15y ago
When Google released Instant Preview they claimed it increases click through rates to a website. This makes me think a good number of customers do want it.
Edit: here is the announcement: http://googleblog.blogspot.com/2010/11/beyond-instant-results-instant-previews.html http://googleblog.blogspot.com/2010/11/beyond-instant-result...
"In our testing, we’ve found that people who use Instant Previews are about 5% more likely to be satisfied with the results they click. "
- chalst 15y agopeople who use Instant Previews are about 5% more likely to be satisfied with the results they click. This sounds too little to justify a UI change that increases complexity.
- abraham 15y ago5% of a billion monthly users is more then enough justification. At Google's scale fractions of a percent are often worth it.
- chalst 15y agoThat's 100% of the same user base who have to deal with a more complex user interface with more usability snafus and one that evolves less well. If you make a couple of dozen such UI changes based on similarly narrow evidence of improvement, you will end up with a mess.
- abraham 15y agoIt isn't 100% of the user base. I would guess the majority of users don't care/use/know about page caches so overall it is a simpler UI. The simpler UI will improve the UX for 80% users (lets say for the sake of the argument) and the other 20% will either be able to figure out the marginal increased complexity or will be outweighed by the improvement of the previously mentioned users.
- waqf 15y agoHow do they measure satisfaction? Is it that people are assumed to have been satisfied with their results if they don't come back?