3 ms·
Bland poetry is bad. Bland biz comms are not only acceptable but preferred.
by chiefalchemist 5y ago
Bland poetry is bad.
Bland biz comms are not only acceptable but preferred.
- throwawaythekey 5y agoBland is forgettable. You don't want important biz comms to be forgotten. Bland doesn't spark thought in the reader. Clarity is achievable without being bland
- chiefalchemist 5y agoYou're talking about copy writing. That's different than peer to peer biz comms.
- alasdair_ 5y agoBland is boring and boring documents tend not to be read. Succinct writing with some humor or at least some character to it will actually get that functional spec read. Joe Spolsky wrote a good piece on this topic: https://www.joelonsoftware.com/2000/10/02/painless-functional-specifications-part-1-why-bother/ https://www.joelonsoftware.com/2000/10/02/painless-functiona...
- chiefalchemist 5y agoSense of humor? 1) humor? it's subjective 2) you better be spot on because humor can easily be misinterpreted. 3) along the same lines, it's likely not everyone reading will be of the same native language and/or culture. Humor will likely marginalize them. 4) Frank Luntz "Words That Work". Chapter 1 is comms evergreen gold. https://www.amazon.com/Words-That-Work-What-People/dp/1401309291 https://www.amazon.com/Words-That-Work-What-People/dp/140130...