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> I think of Windows Mixed Reality, for instance, which never got AR headsets What about Hololens? Hololens 2 is currently the industry leader for enterprise A

> I think of Windows Mixed Reality, for instance, which never got AR headsets What about Hololens? Hololens 2 is currently the industry leader for enterprise AR and is used for use cases like high-end manufacturing. They're reportedly shipping 70k - 100k units per year. > There's a perception that AR has failed, that VR has failed I don't think that this is a widespread perception. Many people, including analysts like Ben Thompson at Stratechery, just see that it's early days for both technologies, especially AR. I also think that the popularity of the Oculus Quest could be seen as a sign of success for VR. For example, it appears that Oculus sold more headsets in 2021 than Microsoft did Xboxs.

PaulHoule 5y ago
Didn't the US Army buy most of those Hololens 2? Hololens 2 is a leading product in many ways but it is niche and connected with the other form of "Windows Mixed Reality" in name only. Also it is a cautionary tale of why you don't use laser beam scanning to make raster images. ... and the thing about the market for AR is that it is proved for specific enterprise applications, many of which have a great ROI, but there is no sign of breakthrough for the consumer or SMBs or a mass market for software for the thing. (maybe Dassault 3DExperience or something will come closest) I agree that the game is early for VR, but there are big challenges ahead and that VR may always seem to be falling short of what people imagine VR to be because it has been such a central concept in our culture for such a long time. The headwind that Meta faces at worst is that VR is best for short intense experiences and might never be something you can do for 8+ hours like browsing the web, watching TV, reading, playing video games, etc. Thus it might never move the needle in terms of the metrics that matter to Facebook.

PaulHoule 5y ago

Didn't the US Army buy most of those Hololens 2? Hololens 2 is a leading product in many ways but it is niche and connected with the other form of "Windows Mixed Reality" in name only. Also it is a cautionary tale of why you don't use laser beam scanning to make raster images. ... and the thing about the market for AR is that it is proved for specific enterprise applications, many of which have a great ROI, but there is no sign of breakthrough for the consumer or SMBs or a mass market for software for the thing. (maybe Dassault 3DExperience or something will come closest) I agree that the game is early for VR, but there are big challenges ahead and that VR may always seem to be falling short of what people imagine VR to be because it has been such a central concept in our culture for such a long time. The headwind that Meta faces at worst is that VR is best for short intense experiences and might never be something you can do for 8+ hours like browsing the web, watching TV, reading, playing video games, etc. Thus it might never move the needle in terms of the metrics that matter to Facebook.