3 ms·

It's a good point, but then Apple should name the iPhone along the lines of "iPhone (fourth generation)" and not "iPhone 4" for example.

• potatolicious 15y ago
  They more or less do - especially when you look at what the rest of the competition is doing: Take Samsung for example. They had a good branding opportunity with Galaxy S. Galaxy S - the flagship, followed by Galaxy S2, S3, and so on. Except their marketing department took a dive off the deep-end. Instead of marketing by this simple to understand name, they now have the Galaxy R, Samsung Hercules, Samsung Attain, Epic 4G... all of which are basically the same product! Ditto goes for HTC. No fucking idea how to tell which is the low or high-end model from the naming scheme, and no way to tell which model came before another. Or, leaving the mobile space for one second, Apple's offerings are simple: you have the MacBook Pro, which is updated from time to time. If you look at Apple's support site the naming is pretty clear: "MacBook Pro (early 2008)" is simple to understand - and a later MBP is unequivocally a better machine than a prior one. Compare with, say, Toshiba. In their "Satellite" line (what does that mean anyways? which line would I want to purchase? The naming gives zero hints), they have the L635, L730, E305, L740, and P740. What the fucking fuck? Do you want your customers to go get a PhD just to figure out your offerings or what? Sony used to be much worse, but in recent years seem to have pulled their head out of their ass and started naming their products with some semblance of sanity. In anycase - the iPhone's naming scheme is incredibly simple to understand - perhaps it could be even better, but still miles and miles ahead of the competition.