Google - a company I admire - relies heavily on monetizing all of its web assets through online ads and they are sometimes copying or are giving away for free o

Google - a company I admire - relies heavily on monetizing all of its web assets through online ads and they are sometimes copying or are giving away for free or opening up all other services not in their core but in some other company's core business. They are the most prominent company to play well the open web ideas; But they are vulnerable too, one such threat is the robads.org ad standards; which wants to standardize how ads are defined and published on the web in a simple manner. If robads.org gets traction, and people start to publish their ads online, Google may face a vulnerability in its core business too.