For sure more people (and bots) are searching for it. It's also quite possible some people following you (or the people who retweet you) are more interested abo

For sure more people (and bots) are searching for it. It's also quite possible some people following you (or the people who retweet you) are more interested about this hot topic: you could probably write a dozen tweet about monads and not get any interest, then post a single tweet about Julian Assange or Kim Kardashian and suddenly feel like the entire planet is talking to you. It's quite possible the Twitter algorithms are being nasty (i'm personally strongly against AI deciding what to show and how to order it in a timeline), but it's definitely not the only factor at play.