I largely agree...it can be good for users but can also scale back the innovation in that market due to Google's reach. A brand like Google can get to so many m

I largely agree...it can be good for users but can also scale back the innovation in that market due to Google's reach. A brand like Google can get to so many more users than a startup can. I'm amazed quite often by the number of people who don't know what Dropbox is. Yet, when Google enters this market, it'll be those people discovering GDrive and thinking "This is awesome! Why haven't I seen this before!" Competition drives innovation, definitely. Question is, who can innovate quicker and expand their market more rapidly, a startup or Google. Google has resources a startup does not. And for that, Google can often get to a controlling stake in the market, thereby controlling the innovation and halting that of the original business.