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This could actually save their business model. Merchant churn is really their biggest problem. Becoming their "loyalty solution provider" could help re-engage t
by dmk23 15y ago
This could actually save their business model. Merchant churn is really their biggest problem. Becoming their "loyalty solution provider" could help re-engage the merchants. The only puzzling thing is why Groupon has not done it earlier.
- bsmith 15y agoI completely agree. In the same vein, Scoutmob allows merchants to offer their customers "return perks" for visiting their store a second time, and I think this has been a very effective strategy for them business-wise.
- rhizome 15y agoThe only puzzling thing is why Groupon has not done it earlier. They were milking it?