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> In 2007, Marissa Mayer, then a Google exec, shared that only one percent of Google searches went through the button; internal analysis further estimated that
by jackconsidine 5y ago
> In 2007, Marissa Mayer, then a Google exec, shared that only one percent of Google searches went through the button; internal analysis further estimated that “I’m Feeling Lucky” cost the company more than $100 million in revenue per year because it skipped over ad-filled search pages
These numbers don't add up....
- simpsond 5y agoIf revenue attributable to ads was over 10 billion at the time of writing, then it adds up. Edit: 3.66 billion in 2007, so yeah, doesn’t add up.
- deleted 5y ago[deleted]
- deleted 5y ago[deleted]
- tomrod 5y agoI wonder if the analysis was performed a few years following the statement of 1%.
- klyrs 5y agoBeing generous, one would take into account the folks who click to the second, third, etc page of results. But I highly doubt there's a fat enough tail there to amount to much.
- deleted 5y ago[deleted]
- nitwit005 5y agoBut the answer is probably embedded in that sentence. If 1% of searches use it, that's a fairly huge volume of traffic.
- ipaddr 5y ago10 billion search queries a year seems about right.
- jiveturkey 5y agoThe type of queries that people use the lucky button for might not be average revenue queries. They might skew towards higher value inventory.
- RC_ITR 5y agoClassic set-up: PM: About 0.2% of searches Exec: So basically 1%