I used to fault the client or prospect for asking such _foolish_ questions, but in many cases this may be the first time they have ever engaged creative service

I used to fault the client or prospect for asking such _foolish_ questions, but in many cases this may be the first time they have ever engaged creative services. It seems so obvious to us, but not everyone has worked with an architect or an interior designer or a software developer or an advertising agency. My tactic is to frame the 'how much does it cost' question into something they can relate to. I compare the website to a house. I explain that the cost is dependent on factors like the number of bedrooms and bathrooms. I explain that knowing a rough budget is helpful because the designers would know if they should shop at Ikea or (insert local high end furniture store). I ask them if they want hardwoods or carpeting. Usually the house example helps the client understand that he/she is asking an impossible question and they then are more comfortable going into specifics about their idea so I can get then a fair estimate.