Tap Tap Tap had a similar blog post about the importance of optimizing the app icon. They walk the reader through the steps they took to recover from a weak in

Tap Tap Tap had a similar blog post about the importance of optimizing the app icon. They walk the reader through the steps they took to recover from a weak initial icon. Well worth a read: http://taptaptap.com/blog/faceplanting-an-app-launch-horror-story-with-a-twist/ http://taptaptap.com/blog/faceplanting-an-app-launch-horror-...