3 ms·
Ask YC: Would like to start CPM/Banner advertising for my startup. Best ad network to use?
Have already contacted Federated Media, but no response yet. We get over 200K pageviews a month at the moment (just launched), so it should grow.
Are there ad networks who we can start working with at this stage? Of course, Google Adsense is our fall back.
- KLAW 18y agoFederated won't touch you unless you have 1m US uniques. And the nature of your site is such that I don't think Adsense will do it for you.
- shafqat 18y agoI've seen sites listed on FM that have far less than 1M uniques. Given that we get thousands of uniques a day, it seems like we've graduated from Adsense, but not enough for FM? Dilemma...
- KLAW 18y agoI tried FM (my site has 800k-1.2m page impressions / month; mainly US traffic) and they said 'come back when you get 1m US uniques. But you're right - they have sites that are definitely smaller. Where does your traffic come from? How many page impressions per user? Also worth keeping in mind that FM takes a 50% cut.
- noodle 18y agotribal fusion, valueclick, and burst media are ones to consider trying, but they all also require applications. they have traffic requirments, too, but they're more reasonable than FM, down in the 2000 uniques or 100k pageviews range.
- shafqat 18y agoOK, we're well above that so will give those a try. Cheers!
- KLAW 18y agoAll of those networks will pay low CPMs though, that's the issue. It is blind network stuff, by and large. Low = less than $1 CPM per ad unit.
- shafqat 18y agoIf its really $1CPM, we're better off sticking to Google Adsense where we can get higher than $1 eCPM.
- noodle 18y agotribal fusion can and will more than $1 CPM, depending on the site and category and such. i know that for a fact. can't speak to the other sites, don't have enough experience.