Agreed, I was surprised how wide spread electronic payments were so there will be a big market up for grabs. Doing some quick googling, russia seems to be among

Agreed, I was surprised how wide spread electronic payments were so there will be a big market up for grabs. Doing some quick googling, russia seems to be among the countries with the largest percentages of cashless transactions (~80%). What's interesting about his explanation was that the main motivation for people was trust, if I recall some places wouldn't even let you pay with cash because they did not trust it.