Sometimes it takes a bold move in order to convince your customers about change. See: news feed, box wine, and nearly every apple product. In fact, I've never

Sometimes it takes a bold move in order to convince your customers about change. See: news feed, box wine, and nearly every apple product. In fact, I've never figured out why first class has to board first. When I rode on Cathay Pacific on business, the attendants come get you from the traveler's lounge last, once everyone else has boarded. You don't need to jockey for overhead luggage space, so why wait longer in the cramped confines of the cabin? I wish more airlines did that.