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Yes, there is around 20 million preppers, 3.7 million survivalists, 4 million homesteaders, and a boatload more that dip their toes into one of those categories
by joelhlim 5y ago
Yes, there is around 20 million preppers, 3.7 million survivalists, 4 million homesteaders, and a boatload more that dip their toes into one of those categories (this is just in the US). The market competition is medium I'd say. I get a couple thousand organic visitors a month, exceeding 10,000 from my social platforms, and a couple thousand from other means - although this is with almost 200 content pieces - so it's medium because it's a highly paid niche.
- chiefalchemist 5y agoSo, and pardon me for stating the obvious, this isn't about scaling the technology, this is a marketing issue. That is, traffic is good but you believe there is room to improve conversions, yes? Both take this the wrong way but...that's everyone's problem :) Simply put, marketing is hard. And every (target) market is different. That is, what works for me might not work for you, and vice versa. I would say, devote more effort to experimenting and analytics. Perhaps it would make sense to add a CRM? Etc. There will no silver bullet. Just incremental bumps in understanding. p.s. Did you list your stores domain?