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Any customer who actually cared enough to bother to circumvent, is too savvy to be taken advantage of. It's a filter for idiots. One of the unfortunate things
by urthor 5y ago
Any customer who actually cared enough to bother to circumvent, is too savvy to be taken advantage of.
It's a filter for idiots.
One of the unfortunate things you'll realize about the (FMCG) advertising industry, is that most of the results from advertisements is made from the impressionable customers.
Impressionable people are the money makers, but they're not the savviest. Hence you're essentially building business models that are targeted at the lowest common denominator.
You don't even want the clever customers, they make you less money.
- Syonyk 5y ago> You don't even want the clever customers, they make you less money. Some research has been done on "Why are the various scam emails so absolutely horrible, wouldn't they get way more hits if they actually had a native language speaker check them first?" They concluded that the awfulness of it is a useful filter for the most gullible of the gullible. You can only string along so many people. > Far-fetched tales of West African riches strike most as comical. Our analysis suggests that is an advantage to the attacker, not a disadvantage. Since his attack has a low density of victims the Nigerian scammer has an over-riding need to reduce false positives. By sending an email that repels all but the most gullible the scammer gets the most promising marks to self-select, and tilts the true to false positive ratio in his favor. https://www.microsoft.com/en-us/research/wp-content/uploads/2016/02/WhyFromNigeria.pdf https://www.microsoft.com/en-us/research/wp-content/uploads/...