5 ms·

The best way to support creators actually is to support them directly. Youtube takes half the ad revenue, and ad revenue generally doesn't pay much anyways.

endisneigh 5y ago
If this were actually true creators would have paywalls. Fact of the matter is that YouTube and the visibility benefits the average creator tremendously. Only once you’re super popular like joe Rogan are you in a position to do better by yourself.
- notum 5y ago
  This is true and creators use the system because it's the best exposure to profit ratio offered at the moment. One fact does not nullify the other. I'm still allowed to hate ads while I support content creators.
- Mezzie 5y ago
  Many creators do a two-tier system where they release some free stuff and offer a paid Patreon or whatever. It's not any different than game demos.
Drew_ 5y ago
Creators presumably receive more from YouTube Premium viewers though I haven't seen any specific details on the revenue split. Either way, lets not pretend that any ad block user tips every single YouTuber they view.
- elcomet 5y ago
  No, creators receive much more from sponsoring than from any other sources on YouTube. So ublock has no effect on this source of money. Only the number of views can affect it.
  - MisterSandman 5y ago
    No... per user, YouTube Premium pays out way more than ads do. Overall, yes, of course, ad revenue is a higher contributor, since very few people use YouTube Premium.
    - elcomet 5y ago
      Are you talking about YouTube ads or sponsorings ? I'm talking about sponsors that are mentioned in the video by the creator.
      - MisterSandman 5y ago
        I was talking about YouTube ads. You are correct, yes, sponsorships tend to pay more than either YouTube ads or YouTube premium.
judge2020 5y ago
For reference, Linus Tech Tips/the rest of their channels get 18% of their revenue from YT AdSense versus 32% from their direct merch sales. That's a pretty big deal since their direct "pay to watch videos" offering on Floatplane is only 4%. https://twitter.com/LinusTech/status/1486918784401088515?s=20&t=YvnvurbL5Sv5AXZSw888Ig https://twitter.com/LinusTech/status/1486918784401088515?s=2...
Lascaille 5y ago
>Youtube takes half the ad revenue Yeah, that's how they pay for the infrastructure. Imagine that.

endisneigh 5y ago

If this were actually true creators would have paywalls. Fact of the matter is that YouTube and the visibility benefits the average creator tremendously. Only once you’re super popular like joe Rogan are you in a position to do better by yourself.

notum 5y ago
This is true and creators use the system because it's the best exposure to profit ratio offered at the moment. One fact does not nullify the other. I'm still allowed to hate ads while I support content creators.
Mezzie 5y ago
Many creators do a two-tier system where they release some free stuff and offer a paid Patreon or whatever. It's not any different than game demos.

Drew_ 5y ago

Creators presumably receive more from YouTube Premium viewers though I haven't seen any specific details on the revenue split. Either way, lets not pretend that any ad block user tips every single YouTuber they view.

elcomet 5y ago
No, creators receive much more from sponsoring than from any other sources on YouTube. So ublock has no effect on this source of money. Only the number of views can affect it.
- MisterSandman 5y ago
  No... per user, YouTube Premium pays out way more than ads do. Overall, yes, of course, ad revenue is a higher contributor, since very few people use YouTube Premium.
  - elcomet 5y ago
    Are you talking about YouTube ads or sponsorings ? I'm talking about sponsors that are mentioned in the video by the creator.
    - MisterSandman 5y ago
      I was talking about YouTube ads. You are correct, yes, sponsorships tend to pay more than either YouTube ads or YouTube premium.

judge2020 5y ago

For reference, Linus Tech Tips/the rest of their channels get 18% of their revenue from YT AdSense versus 32% from their direct merch sales. That's a pretty big deal since their direct "pay to watch videos" offering on Floatplane is only 4%. https://twitter.com/LinusTech/status/1486918784401088515?s=20&t=YvnvurbL5Sv5AXZSw888Ig https://twitter.com/LinusTech/status/1486918784401088515?s=2...

Lascaille 5y ago

>Youtube takes half the ad revenue Yeah, that's how they pay for the infrastructure. Imagine that.