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It's a little much to say design is the "least" important part of a site. Good design can instill potential users/customers with confidence, ease the sign-up or
by ChrisLTD 15y ago
It's a little much to say design is the "least" important part of a site. Good design can instill potential users/customers with confidence, ease the sign-up or purchasing process, and give the site a personality.
- thenomad 15y agoFrom practical experience using sites as a selling tool, a 20% faster load time won't change my sales figures. Something that's significantly higher production value in look, implying a more successful company, will.
- thenomad 15y agoReplying to myself here... Of course, it depends on the original load time. Changing the load time from 2.5 sec to 2sec - not that useful for a sales page. Changing the load time from 25sec to 20sec - well, there's a lot more work to be done, but that WILL have an impact on sales.
- geuis 15y agoI've yet to see where a design that's shiny and pretty is more important than a site that is plain yet fast and functional. I'll add an addendum that usability is more important than pretty. The combination of both is, unfortunately, rare.
- ChrisLTD 15y agoYou're right to say that fast and functional is preferable to pretty, but both are examples of 'design' in the truest sense. Good design really isn't about making things pretty, it's about enablind the user or customer. Usability is goal number one.