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Ask HN: Any Good Books on Marketing?
Marketing has been a really tough field to find good books about. It seems that any recommended book is just a form of marketing for the author's consulting services.
I'm looking for something like Spin Selling but for marketing. Any recommendations?
- mchan 5y agoI read Sell with a Story, by Paul Smith about a year ago, and I thought that was pretty insightful.
- gashmol 5y agoThanks, I'll check it up.
- normhill 5y agoeverything from Seth Godin, he also has a podcast: https://play.acast.com/s/akimbo/ https://play.acast.com/s/akimbo/
- daly 5y agoBeyond Product by Jill Soley and Todd Wilms