It'll always be a series of temporary things though. Companies will always use whatever makes a convenient, reasonable-sounding excuse to carry on doing massive

It'll always be a series of temporary things though. Companies will always use whatever makes a convenient, reasonable-sounding excuse to carry on doing massively stupid stuff that kills the planet if they can. They expend huge amounts of energy thinking up reasons to not do good things. It's not even for the sake of profit, because a lot of the time these things don't make them any money. They just lurch from one thing to another in order to put off a dip in the share price because shareholders are terrified of losing any money (plus people working in the business have taken a big chunk of their salary in shares, which incentiveizes maintaining a higher stock price...) So sure, they're not doing whatever they're doing today permanently. They're doing a series of temporary things forever. Because that's different!