I'm not sure this is disgusting. We can find it to be hilarious or something to ridicule but: 1. its never quite that simple. "he wanted to be taken more serio

I'm not sure this is disgusting. We can find it to be hilarious or something to ridicule but: 1. its never quite that simple. "he wanted to be taken more seriously" also might mean "pending agreements with news companies" "potential growth in news facebook page audiences", "finding more funding" or any other series of items 2. this founder spend 4mn/mo on ads and apparently nothing on business intelligence. With that kind of spend, its worth it to dedicate say 20% of your ad spend on understanding what is important to facebook and trying to remain in the know. It'll never be perfect but huge changes will be perceptible either in detail or in the fact that a huge change is company 3. they spent 4mn/mo on ads and nothing on even starting a diversification strategy. i have a hard time believing that there wasn't a single engineer or PM or something thinking along these lines