I see what you mean about it creating value, and I certainly agree that they are making the market for those ads slightly more efficient. However, it's still th

I see what you mean about it creating value, and I certainly agree that they are making the market for those ads slightly more efficient. However, it's still the broken window fallacy. Because the user clicked on that link in the search results, they didn't click on some other probably more relevant link. So on the balance, the total value created goes down.