As someone who cycles every day, has done so for the last 20 years and rides a variety of different bikes (I’ve got 6), I can probably help on this one... Basi

As someone who cycles every day, has done so for the last 20 years and rides a variety of different bikes (I’ve got 6), I can probably help on this one... Basically people with this problem are often trying to sit on the wrong part of their body and/or have the wrong length saddle for their riding position. I’ll start with the first problem of sitting on the wrong part. What people often try to do is treat a saddle like a chair and attempt to sit on the fleshy parts of their bum — on the glutes (arse muscles). Instead what you want to do is sit on your “sit bones”. The sit bones are part of your pelvis and can be found on either side of your balls or vulva (depending on your biological sex, naturally). It can take a little time to get used to having pressure on your sit bones. Using padded cycling shorts can help with making the transition to regular cycling, and can be necessary if you do more than an hour per day in the saddle even for experienced riders. The temptation is often to get a bigger, softer saddle but this will have the effect of putting pressure on your squishy bits, so even if it feels more comfy when you first sit on it, within 5 minutes you’ll be hurting. You want a saddle that is only slightly wider than your sit bones. The 2nd part of the equation is saddle length. The long and short of it is that you need a shorter saddle for more upright bikes and a longer one for bikes with a lower front stack. This is because if you are more upright your kegs would rub on a longer saddle. Your local bike shop can tell you what saddle length is appropriate. There is one more thing to think about and this applies especially to women, and that’s the gutter in the middle of the saddle. Many women find a deep gutter can help take pressure off their vulva and keep the weight on the sit bones. In conclusion, no their isn’t a giant conspiracy by the cycling industry and local bike shops to hurt you. Instead you just need to update your technique so that you are on your sit bones instead of the fleshy bits. A smaller, harder saddle is going to be infinitely more comfortable than a big squishy one. Trust your local bike shop, and if you are having difficulty adjusting get some padded cycling shorts. Good saddles I have experience of using include Brooks (various leather saddles depending on the bike) Sella Italia Turbo (I use this on my single speed) and Fiz:ik Areone (SP OK?). None of these are cheap but cheaper, good saddles are numerous. Trust your local bike shop and lean in to it. It might take a few weeks to adjust, but you’ll get there. Happy riding!