Any business that can call their product/service “speech” would have federal protection letting their business to discriminate against anyone, even in the 19 st

Any business that can call their product/service “speech” would have federal protection letting their business to discriminate against anyone, even in the 19 states that have anti-LGBT discrimination laws on the books (the state laws would be overruled by the supremacy clause). So even though the court is ignoring the religious aspect of the case, the outcome will very much matter to religious business owners.