It's a Super Bowl ad. Of course people are talking about it. What they aren't talking about is the actual value proposition of the business running the ad. This

It's a Super Bowl ad. Of course people are talking about it. What they aren't talking about is the actual value proposition of the business running the ad. This is a huge mistake made by non technical marketer. Thinking that "any publicity is good publicity." Getting a bunch of press for an outlier ad doesn't necessarily mean anything for the bottom line. And, moreso, the default is that not much will happen just because you made a stir with an ad that doesn't actually drive interest in your product.