> Compare how the first iPhone was marketed to cryptocurrencies and Musk's products. This does not get talked about enough, and it encapsulates much of what's

> Compare how the first iPhone was marketed to cryptocurrencies and Musk's products. This does not get talked about enough, and it encapsulates much of what's gone wrong inn SV over the past 20 years. More precisely, it's how products are announced rather than how they are marketed. After developing it in secret and making the industry partnerships required to make it a success, Jobs came on stage with a prototype iPhone, ran it trough its paces, said "This will be on sale nationwide in six months." and he delivered. No one really doubted that Apple would deliver. Compare that to Elon Musk's announcement of the Tesla Robot. He announced the specs and literally had some guy in spandex dance around dressed up like a robot. (I'm not hating on Musk here, just using him to illustrate a larger trend) I think the media became so enthralled with Apple's big spectacle announcements that they (or perhaps all of us) forgot that the spectacle is supposed to be about something. Whether we are talking about EVs, tech, ICOs, or DAOs, we've somehow reached a point where the attention is received and the money is made by announcing rather than delivering. And if that's the case, why do all the hard work required to actually deliver?