I've always had the impression (from afar) that while Jobs may enjoy and want the adoration, he doesn't want to deal directly with those that have this feeling.

I've always had the impression (from afar) that while Jobs may enjoy and want the adoration, he doesn't want to deal directly with those that have this feeling. The rare exception that I've seen are children. >"We're just who we are. Apple has values we care about; Apple cares about tolerance. We are not a political company, but a company with a set of values." Some may consider it marketing but I think Jobs truly believes in this. At the end of the day, I think Jobs just wants to simply be known as someone who made the world a better place than it was before or, more accurately, to make technology accessible to everyone.