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Thanks for sharing! This is such a great example of having your pre-existing belief questioned, noticing user behavior, and adapting accordingly: > Contrary t
by mjwhansen 5y ago
Thanks for sharing!
This is such a great example of having your pre-existing belief questioned, noticing user behavior, and adapting accordingly:
> Contrary to popular belief (for B2B SaaS), people actually work from their phones.
> Something like 50% of traffic to OnlineOrNot.com comes from folks on mobile. They tend to quickly create an account, add a few pages to monitor, then eventually get on their laptop/desktop to review their checks from time to time.
> For about 6 months I didn't support mobile well, and folks that signed up on their phone churned rapidly. I eventually took the time to build responsive views for mobile, and now new mobile users are sticking around.
Just curious -- in addition observing their behavior, have you talked to those customers (either via support/email or interviews) to understand this workflow?
- rozenmd 5y agoI've mainly been emailing customers to try understand their processes better. I read your book though, and I've been working up the courage to do customer interviews over Zoom/calls!
- mjwhansen 5y agooooh, you should share the email copy you're using on Twitter! would happily RT, so helpful to have real-life examples let me know how it goes when you work up to interviews! :)
- ushakov 5y agonot the OP, but i have actually observed a similar thing in the past - people land on marketing page on the phone, sign up, go to dashboard, etc. then then go to desktop and pick up where they left off