3 ms·
Pricing is hard but we also make it harder than it needs to be, especially if we have doubts about our product and the imposter syndrome (our product isn't perf
by lbriner 5y ago
Pricing is hard but we also make it harder than it needs to be, especially if we have doubts about our product and the imposter syndrome (our product isn't perfect so can I charge premium?)
Once (as the OP pointed out) we see that we are solving a problem rather than selling a service/product, it becomes easier to price, at least in the right ballpark.
If you are saving perhaps 10 hours of time per week for a customer, you can price roughly how much you save them (probably a lot) and then you can charge accordingly. If you are saving whole employees from needing to be employed, then the sky is the limit.
In the same way, if you were renting a Bouncer to a nightclub, you wouldn't be bothered that they aren't quite tall enough or don't speak French. Those things would be nice to haves but they still perform a job!
- bachmeier 5y ago> If you are saving perhaps 10 hours of time per week for a customer, you can price roughly how much you save them (probably a lot) and then you can charge accordingly. You're omitting one critical piece of pricing. Saving someone 10 hours per week doesn't mean much unless you can convince them they will save 10 hours per week before they've used the product and you actually deliver so that they stick with you in the future. Oh, and if there's a competitor that saves 9 hours per week at half the cost, you're not going to have many customers.