> Why would you need advertising or even make money in the traditional sense for that matter? You don't. But running these operations at scale is extremely exp

> Why would you need advertising or even make money in the traditional sense for that matter? You don't. But running these operations at scale is extremely expensive, so you need a lot of income. It's possible to run it as a money sink provided you e.g. have investor money or, as in the case of previous right wing attempts, "donor money". But regardless of how the money is raised, it's rarely a charity that can go on forever. Everything we have seen so far indicates this isn't really a viable investment. Gab, Parler and similar have exactly this business model: operate at a loss through donor money. The audience isn't nearly big enough to motivate the spend, and the cost scales linearly with the audience unless there is a big ad income. The question shouldn't be why this should fail, but what sets it apart from Gab and Parler, other than "This time it's Trump".