> Without third party apps, iOS devices would be less appealing to consumers. I understand this argument, however let's not forget that it's a two way street.

> Without third party apps, iOS devices would be less appealing to consumers. I understand this argument, however let's not forget that it's a two way street. People were buying iPhones by the millions well before a single app was sold on the platform, and there are other platforms that the third party apps could publish on. They choose to publish on iOS because, for vast numbers of developers, it is a very profitable platform for them to transact on.