I believe both ads got their fair share of 'organic interest' or news. The Coinbase ad was also discussed quite a lot after it first appeared on-screen. https:

I believe both ads got their fair share of 'organic interest' or news. The Coinbase ad was also discussed quite a lot after it first appeared on-screen. https://www.theverge.com/2022/2/13/22932397/coinbases-qr-code-super-bowl-ad-app-crash https://www.theverge.com/2022/2/13/22932397/coinbases-qr-cod... And even other interest, such as using QR code for an ad, which in itself is a unique thing.