It was a major Super Bowl commercial, I have to think its creative path was lit pretty brightly in everybody's minds. They didn't just pick it out of a stack of

It was a major Super Bowl commercial, I have to think its creative path was lit pretty brightly in everybody's minds. They didn't just pick it out of a stack of papers. At all. Of course I'm no business mercenary with experience at all levels and sizes of company, but for something like this I think we can assume they had a lot of meetings about it.