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Coinbase hired a new CMO. When that CMO joined, she decided to go with a different agency. A QR Code in a commercial is not novel, making the entire commercial
by usehackernews 5y ago
Coinbase hired a new CMO. When that CMO joined, she decided to go with a different agency.
A QR Code in a commercial is not novel, making the entire commercial a QR code is. Sounds like Martin Agency presented a commercial with QR codes, not a QR code commercial. Unless Martin Agency shares the slide, It’s impossible to claim it was MA’s idea.
It sounds like her reply is the result of the Coinbase CMO cutting ties with her company.
- tehwebguy 5y agoHaha okay, her tweet says: “It was actually inspired by presentations our agency showed your team on 8/18 (pages 19-24) and 10/7 (pages 11-18) with ad concepts for the Super Bowl with floating QR codes on a blank screen.” https://twitter.com/cavallokristen/status/1495811487897735170?s=21 https://twitter.com/cavallokristen/status/149581148789773517...
- m348e912 5y agoRight but did it say mimic a DVD screensaver? I really think she should show the goods if she wants to make light of the situation. BTW I'm kind of on her side, but don't make us take her word for it.
- dillondoyle 5y agoI want to see the receipts too. But floating QR codes on a blank screen is pretty close to the end product. They should have made it bounce to the exact corner at end of the ad for any Office crazies
- addandsubtract 5y agoIt did bounce into the corner at the end.
- dillondoyle 5y agodamn i missed it!!! sorry i did watch it but didn't notice