Write up on that ad campaign and working with Steve Jobs on it from Rob Siltanen, creative director and managing partner at that agency at the time: https://ww

Write up on that ad campaign and working with Steve Jobs on it from Rob Siltanen, creative director and managing partner at that agency at the time: https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/ https://www.forbes.com/sites/onmarketing/2011/12/14/the-real... He makes the case that some of the quotes from the Isaacson biography aren't true, like this one: "Jobs, who could identify with each of those sentiments, wrote some of the lines himself, including “They push the human race forward." Edit: Yes, I'm agreeing with you..