I'm sure Armstrong would have posted the shout out in the alternate reality in which the agency privately and professionally requested it, but I prefer the real

I'm sure Armstrong would have posted the shout out in the alternate reality in which the agency privately and professionally requested it, but I prefer the reality where he looks like an absolute tit that got shamed into doing it. Not because I care about crediting creative agencies, but because of the cheesy LinkedIn-style fake story about how much they'd achieved by rejecting unimaginative agencies, when actually they commissioned an agency which come up with the core idea and all the implementation. Nothing wrong with not naming your contractors until you start telling marketing stories about how you didn't use any because they couldn't possibly achieve what you achieved in house! Sure, it wasn't professional to call it out, but that doesn't mean it didn't deserve it