And they could implement that feature in an optional way, so only their "official" labels have the feature, but allow 3rd party "dumb" labels, this would for

And they could implement that feature in an optional way, so only their "official" labels have the feature, but allow 3rd party "dumb" labels, this would for many make the cost worth it for the official labels and not be anti-consumer. Too bad in the modern era anti-consumer seems to the path forward