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Dunkin' Donut stores using facial-recognition system to serve targeted ads
- zitterbewegung 18y agoSounds like stuff from the minority report.
- josefresco 18y agoBut without the creepy Scientology-Cruise baggage.
- cglee 18y agoTwo Dunkin' Donuts stores are about to start trialling a system that can scan your face and play an advert on a digital screen that is targeted to your age, gender and demographic group ie, racial profiling, stereotyping, etc ... another reason why I avoid the chains now and go to the local neighborhood stores where people recognize my face know my name.
- DabAsteroid 18y agopeople ...also known as machines... recognize my face http://www.google.com/search?q=%22humans+are+machines%22 http://www.google.com/search?q=%22humans+are+machines%22 3,770 hits.
- DabAsteroid 18y agoI avoid the chains now and go to the local neighborhood stores where people recognize my face know my name. http://www.reason.com/news/show/122019.html http://www.reason.com/news/show/122019.html Economists have been at war with the make-work bias for centuries. The 19th-century economist Frederic Bastiat ridiculed the equation of prosperity with jobs as "Sisyphism," after the mythological fully employed Greek who was eternally condemned to roll a boulder up a hill. In the eyes of the public, he wrote, "effort itself constitutes and measures wealth. To progress is to increase the ratio of effort to result. Its ideal may be represented by the toil of Sisyphus, at once barren and eternal." For the economist, by contrast, wealth "increases proportionately to the increase in the ratio of result to effort. Absolute perfection, whose archetype is God, consists [of] a situation in which no effort at all yields infinite results."
- fallentimes 18y agoI don't care how effective this ends up being - it's creepy. And as another commenter noted: people (including me) will stop going there.
- DabAsteroid 18y agoIs it almost as creepy as when you pull up to a controlled intersection, and it turns green for you? It's almost as if it recognizes your car as a car. http://www.google.com/search?q=traffic+loop http://www.google.com/search?q=traffic+loop http://www.google.com/search?q=%22creeps+me+out%2C+man%22 http://www.google.com/search?q=%22creeps+me+out%2C+man%22
- fallentimes 18y agoI think it's way more creepy than that.
- Tichy 18y agoSo is face recognition technology good enough now to sort through my photos and tag all pictures that have grandma in it? Any information about it would be greatly appreciated. Are there good algorithms that are free to use, or is it a wasteland of patents?
- Deadsunrise 18y agoI think that the web version of picasa does what you are asking for.
- lbrandy 18y agoSo I work at a face recognition start-up.... and the answer to your question is "Yes, but your mileage may vary". Face recognition algorithms in the wild vary in quality by absurd margins. I know our stuff can do a pretty good job of it (because I've done it, internally). There are websites that are trying to do it. There is a need, however, for local applications that do it (so people aren't uploading all their photos to the web). The real problem is the actual business-case for creating such a product, especially from our perspective. We don't want to make a full-fledged photo application. So how about a plugin? Would people buy it? Should we give it away? Do photo-sharing applications provide a good way for us interface our metadata? etc. etc. I'm pretty sure if you gave our program a bunch of images, and we gave you an xml file with all the identities, you wouldn't be impressed. So we need a way of interacting with your photosharing application. And photo-sharing applications as "platforms" for plugins don't exactly inspire confidence.
- jakewolf 18y agoI'm going to wear a Palin mask to every Dunkin Donuts Store.
- steveplace 18y agoGreetings! Would you like to try our new Moose-flavored iced latte?
- mrtron 18y agoThe technology for this sort of recognition integrated with advertising is shoddy at best. At this year's InfoComm there was quite a number of systems demoing this type of technology - but it could basically only identify one person who was not moving and directly facing the camera.
- lbrandy 18y agoThe first part of your statement is true. The face-recognition field suffers from major perceptions issues. Detecting age and gender for demographic-based advertising is possibly feasible.. beyond that.. I have my doubts. Especially at Dunkin' Donuts price point. The second part is probably also true, but if you think that's true industry wide, feel free to drop by our offices in Pittsburgh (www.pittpatt.com). I've got something to show you :) Hopefully when we get done with the current website rewrite, I'll be able to just link to cool stuff instead of making vague promises.
- mrtron 18y agoFeel free to send me an email with your contact details to further discuss.