>aren't they paying for ownership Depends on the contract. What they aren't paying for is the ability to say "these guys we paid couldn't come up with anythin

>aren't they paying for ownership Depends on the contract. What they aren't paying for is the ability to say "these guys we paid couldn't come up with anything so we had to do it ourselves". Because the agency isn't being paid to have a client bad mouth them in public as mediocre when it was the angency that came up with the idea.