But audience is also important. If it is only super-technical sources that are reporting faulty drives then the manufactures won't care much. However if you get

But audience is also important. If it is only super-technical sources that are reporting faulty drives then the manufactures won't care much. However if you get a very popular source that has a lot of audience, especially in the high-margin "gamer" vertical then all of a sudden the manufactures will care a lot. So if LTT does start providing more objective benchmarks and reviews it could be a powerful market force.