In advertising, they give out awards to agencies for making the best ad. The ad is somewhat also an ad for the agency. It’s like paying someone to write your b

In advertising, they give out awards to agencies for making the best ad. The ad is somewhat also an ad for the agency. It’s like paying someone to write your biography, then claiming you wrote it yourself and turning the author into a ghostwriter (without their agreement). You shouldn’t expect the author to let you get away with that. If the work doesn’t go in their portfolio, you need to pay extra.